ST. LOUIS — Sugarfire Smokehouse, an award-winning restaurant group famous for its St. Louis-style barbecue, is excited to announce a Name, Image, and Likeness (NIL) partnership with University of Missouri quarterback Brady Cook. This collaboration brings together an established local restaurant group with a rising college football star, celebrating delicious food and a shared commitment to impacting the community.
The partnership is rooted deeply in family, as Cook's father and uncle are already part of the Sugarfire Smokehouse family, owning three of the 14 franchise locations across Missouri. This connection lays the foundation for a collaboration that embodies family, tradition, and a shared commitment to the community.
To kick off the partnership, Sugarfire Smokehouse is excited to launch the “Cook Combo,” a new menu offering that embodies the spirit of Missouri. Beginning Thursday, August 29, fans can enjoy two meats, three sides, a smoked chocolate chip cookie, and a drink for just $21.99. Sugarfire and Cook are also developing a special “Gameday Eats” catering menu, perfect for any tailgate party. This menu will make it easier than ever for fans to enjoy a mouth-watering barbecue while cheering on their favorite team. Additionally, Cook and Sugarfire Smokehouse’s own Chef Mike Johnson will work together throughout the season to create new specials that will keep fans returning for more.
Learn more about Sugarfire Smokehouse’s offerings at www.sugarfiresmokehouse.com and follow Brady Cook (@bradycook) and Sugarfire (@sugarfiresmokehouse) on social media for partnership updates.