“It’s Daily Disco so every day is a party,” Abbey Eilermann said.
You'll feel like the life the party when you wear something made in this custom chainstitch embroidery shop, which opened on The Hill in November 2019.
“We had an office before the store for the past 4 years. Opening the store has been awesome. It feels like we get to share what we do with people who normally wouldn’t find us on Instagram.
Nostalgia is the common thread with all of her embroidery work, thanks to this vintage chainstitch machine.
“It’s handcranked underneath with a wheel. That’s how it steers… it has such a nice texture that modern embroidery doesn’t have,” she said.
Having a brick and mortar shop allows her and her two employees to embroider custom orders on the spot.
“The bigger pieces, those are going to take time. Like if you want a portrait of your dog. But if you just want your name, we can do it on the spot,” she said.
Daily Disco's denim jackets are popular with everyone from Nelly to brides-to-be. There's a story behind every custom order, making it so much more than a jacket.
“You can literally wear your heart on your sleeve,” she said.
2103 Marconi Ave
dailydisco.com
instagram.com/daily_disco
314-802-7575