ST. LOUIS —
"Surprise, Surprise, The Hidden Things Kids Love
With
Laurie Schacht, Chief Toy Officer, The Toy Insider
BOXY GIRLS SEASON 2 (JAY@PLAY)
- Boxy Girls are back, this time with even more friends!
- There are four Boxy Girls Season 2 dolls to collect.
- Mila has a penchant for high-end stuff & animal-themed fashion! You’ll always find her cruising down Sunset Blvd. on the hunt for the latest couture unicorn fashion.
- Hazel stays true to her Seattle roots and loves sipping coffee accompanied by a donut! You’ll always find her at a coffee spot shopping online for donut skirts.
- Hannah is all about peace, love, and hippie fashion. She’s a total boss at rocking flare pants and crop tops! This groovy gypsy is always on the look out for flower power accessories.
- Kiki hearts Japanese fashion, especially when it’s candy-themed! You’ll always find her shopping the Tokyo’s streets for the latest Harajuku trends.
- All Boxy Girls Season 2 dolls come with 5 shipping boxes filled with brand new mystery fashion and accessories just waiting to be unboxed!
- Additional Season 2 Fashion Packs are available separately.
- Age: 6+
- MSRP: $14.99
- Available: Walmart
BOXY GIRLS PETS (JAY@PLAY)
- Boxy Girls now have pets that they can call their very own.
- There are six pets in total to collect – one for each of the Boxy Girls. Each Boxy Girls Pets come with two mystery shipping boxes that are just waiting to be unboxed.
- Inside you’ll find pet shoes, clothing and more fashion surprises.
- Fluffy (Riley’s pet): Fluffy is a cheerful little bunny that hearts anything purple! Riley loves to spoil her with tons of purple clothing and accessories.
- Violet (Nomi’s pet): Violet loves singing, it’s her way of socializing with Nomi, her BFF! Nomi loves spoiling Violet with shipping boxes filled with playful things.
- LuLu (Everly’s pet): LuLu is the most stylish monkey in town! Her best friend, Everly, buys her tons of trendy clothing online!
- Yummies (Willa’s pet) : Yummies hearts yummy sweets – from chewy candies to chocolate! She’s always hoping Willa will send home a shipping box filled with treats and sweets.
- Buttons (Brooklyn’s pet): Buttons hearts bows just like Brooklyn! Buttons loves when the doorbell rings and there’s a new shipping box waiting – she’s always hoping it’s another bow accessory!
- Stripes (Stevie’s pet): Stripes hearts pulling the yarn out of Stevie’s sweaters! You’ll always find her cuddled up with sweaters inside Stevie’s shipping boxes – it’s her favourite place to hide!
- Age: 6+
- MSRP: $5.99
- Available: Walmart
HAIRDORABLES COLLECTIBLES SERIES 2 (JUST PLAY)
The girl squad with "Big Hair Don't Care" attitudes are back for Series 2, now with ALL NEW styles and NEW Color Reveal accessories!
Just pull, peel, and reveal 11 SURPRISES that unwrap the personality and passion of the Hairdorables girl hidden inside – the fashions, hairstyles and accessories all show her unique style and talent!
Each doll is based on one of the 12 iconic girls from the Hairdorables YouTube videos, and these BFFs live up to the “Hairdorables” name with a variety of unique luxe hairstyles in vibrant colors!
Collect all 26 Hairdorables new dolls (including 1 rare and 1 ULTRA-rare)
Age: 3+
MSRP: $12.99
Available: Target, Walmart, Amazon
CUTETITOS (BASIC FUN!)
- Kids can discover all that's inside of a Cutetito burrito by unrolling to reveal their new soft pet and everything about it!
- Cutetitos come in 12 possible collectible styles including a variety of puppitos, catitos, slothitos, pigitos, bunnitos, bearitos and monkitos!
- Each Cutetito has a personality "Hot Spot" that you discover when you unwrap it—it could be mild, medium, hot or super spicy.
- The pet collector card will tell you everything you need to know about your Cutetito, including their "Hot Spot", birthday, species, name, and favorite quotito.
- Packaged in a mystery bag, Cutetitos are 7.5-inch stuffed animals wrapped in a soft, plush burrito blanket that includes a pet collector card.
- Ages: 6+
- MSRP: $9.99
- Available: Amazon
TLC Kritters (Redwood Ventures)
- It’s TLC Kritters from Redwood Ventures!
- These adorable pet gender reveal collectible plaything!
- Open the tiny incubator to reveal which super cute baby animal you have received (blind bag, unboxing trends).
- Drop the gender reveal packet in water to see if your kritter is a boy or a girl! The packet dissolves and accessories for your baby are released (Gender reveal trend, unboxing trend)
- Take off the Kritter’s diaper and place in cool water to reveal a dirty diaper, shown through emojis, and clean it by dunking in warm water (demo for camera) (poop and emoji trends)
- 8 to collect in total.
- Age: 5+
- MSRP: $9.99
- Available: Target
RYAN’S WORLD MINI MYSTERY EGG (BONKERS TOYS)
- Kids can unbox big fun from the Ryan’s World Mini Mystery Egg.
- The new 5-inch-tall egg comes with a surprise mystery figure, squishy, or a new Build-a-Ryan Figure, exclusive putty, a bouncy ball, stickers, and Ryan’s World tattoos.
- Age: 3+
- MSRP: $12.99 to $14.99
- Available: Walmart
SQUEEZAMALS MICRO (BEVERLY HILLS TEDDY BEAR CO.)
- Squeezamals now have mini versions of the super soft, squishy animals stuffed with slow-rise foam.
- The tiny animals come in a 3-pack with two animals showing and one that’s a surprise.
- Age: 3+
- MSRP: $9.99
- Available: Target"