BRENHAM, Texas — Move over pumpkin spice. Blue Bell hopes chocolate fans will fall for their new flavor this season.
Chocolate Brownie Truffle Ice Cream from Blue Bell will arrive in stores on Thursday.
In a post on social media early Thursday morning, Blue Bell announced the flavor, describing Chocolate Brownie Truffle as milk chocolate ice cream loaded with brownies, dark chocolate-flavored truffles, and a chocolate icing swirl.
“This one is for our chocolate fans,” said Joe Robertson, Blue Bell executive director of advertising and marketing.
Chocolate Brownie Truffle Ice Cream is available in half-gallon and pint sizes for a limited time.
Blue Bell said they offer a variety of flavors for the fall season.
They have Oatmeal Cream Pie, an oatmeal-flavored ice cream with hints of brown sugar mixed with soft oatmeal cookies and a vanilla icing swirl. Or, treat yourself to a bowl of Cinnamon Twist Ice Cream, a rich creamy ice cream with hints of brown sugar and cinnamon combined with tasty cinnamon bun dough pieces and a cinnamon icing swirl.
Both of these flavors are now in stores in the pint and half gallon sizes, but only for a limited time.
