ROLLA, Mo. — Do you want to score free beer for life? Grab your hiking boots and head to the forest for a chance to win!
Busch Beer is changing things up by opening a pop-up shop in the middle of a Missouri forest on Saturday.
The ‘Pop Up Schop’ will be open for one day only with ice cold beer, free merchandise and the chance to win prizes. But the only way to get in on it is to hike your way there!
Prizes include passes to national parks, a cabin getaway for four, Busch branded cooler koozies, flannels and the ultimate prize – free beer for life!
Busch also pledged to plant 100 trees in a national forest for every visitor who arrives at the shop.
All week, Busch kept the location of the pop-up a secret and released clues throughout the week on Twitter before revealing the last, and best, clue on Friday.
The last clue mentions the Kaintuck Hollow Trail, which is a part of Mark Twain National Forest!
The shop will be open from 10 a.m. to 5 p.m.
