After a game, athletes might quench their thirst with water or a sports drink but one St. Louis-area brewery suggests a new postgame beverage: beer.
Maryland Heights-based WellBeing Brewing Company, a brewery that focuses on making non-alcoholic beers, has teamed up with St. Louis startup Buoy to release an electrolyte- and vitamin-infused, non-alcoholic craft beer targeted at consumers with a healthy lifestyle.
Jeff Stevens, who founded WellBeing Brewing Company in 2017, said the new alcohol-free beer uses Buoy’s flavorless electrolyte formula to give consumers a post-workout alternative to water or a sports drink.
“I think beer has always been this celebratory product and then you have the world of sports drinks, which aren’t (exciting) but that’s what your body needs after you get done with a workout,” Stevens said. “To put those things together to me is something that hasn’t really been done before and is really interesting as far as a product goes.”
Although Stevens declined to share the details of the partnership with Buoy, he said working with another local company “reflects really well on the St. Louis startup scene.”
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