ST. LOUIS — Amazon is "in talks to invest" in Diamond Sports Group, a move that would "advance the e-commerce giant’s aggressive push into sports content as it takes on streaming rivals like Disney and Netflix," the Wall Street Journal reported Monday.
Diamond, which filed for bankruptcy earlier this year, is "actively negotiating with Amazon about a strategic investment and a multiyear streaming partnership," sources told the WSJ. Diamond operates Bally Sports Midwest, which broadcasts games locally for the Major League Baseball's St. Louis Cardinals and the National Hockey League's St. Louis Blues.
If an agreement is reached, Prime Video "would eventually become the streaming home for Diamond’s games."
Diamond, which has the local rights to about half the teams in MLB and the National Basketball League and about a third of the NHL teams, "would continue operating its cable networks through its existing partnerships," according to the report.
Click here for the full story from the St. Louis Business Journal. A subscription is required.