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Best Buy closing its 250 mobile phone stores in the U.S.

The company didn't say how many employees would be affected.
Patrons stand in line in front of a Best Buy electronics store on Thanksgiving Day, November 24, 2011 in Manassas, Virginia. The line formed in the afternoon on November 23, and the customers are waiting for the doors to open at midnight on "Black Friday" for a chance to purchase a 42" (106cm) LCD television for $199USD among other items including laptops, disc players and cellular phones. AFP PHOTO/Karen BLEIER (Photo credit should read KAREN BLEIER/AFP/Getty Images)

Best Buy Co. Inc. is closing its 250 small-format Best Buy Mobile stores across the United States by the end of May.

In a letter to employees on Wednesday, Best Buy CEO Hubert Joly said the mobile stores — which only sell phones and accessories — were more costly to run than big-box stores. The Richfield-based retailer also wants to focus mobile sales at its big-box locations and website. Best Buy started remodeling some of its mobile departments in its big box stores last year as part of a company project, Mobile 2020.

"Hundreds of our Big Box stores received Mobile 2020 redesigns last year, with nearly 200 more this year; and, our In-Home Advisors now enable us to sell products and services in-home, nearly all of which can be powered by a smartphone," Joly said in the letter.

The company didn't say how many employees would be affected. There are at least six Best Buy Mobile stores in the St. Louis area: Saint Louis Galleria, South County Center, St. Clair Square, West County Center, Chesterfield Mall and Mid Rivers Mall.

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