CHESTERFIELD, Mo. — St. Louis Cardinals Manager Mike Shildt has decided to stretch his entrepreneurship muscles.
The Cardinals skipper has teamed up with his wife, Michelle, and brother-in-law, Joe Morrisey, to become franchisees of fast-growing health and fitness brand StretchZone, opening a new location in Chesterfield. It is the first of multiple Stretch Zone locations the trio has signed on to open, a spokeswoman said.
Stretch Zone’s newest location, at 1656 Clarkson Road in the Chesterfield Oaks Shopping Center, is its first in the region and opened earlier this month. Creve Coeur-based Capital Land Co. is the owner of the shopping center. Stretch Zone publicly announced the new location on Monday.
"Chesterfield is an untapped market and the perfect location for Stretch Zone," Shildt said in a statement. "It is an amazing sports town, with the St. Louis Cardinals, St. Louis Blues, St. Louis City SC and the best fans. Introducing this concept that I believe in, to athletes and fans alike, is really exciting for us and a great way to give back to the community."
Founded in 2004 and headquartered in Fort Lauderdale, Florida, Stretch Zone’s studios provide customers with practitioner-assisted stretching. The company says its proprietary stretching methods and equipment are designed to boost muscle activation. Stretch Zone said Shildt joins the brand’s collection of “high-profile franchise partners.” The company earlier this year announced that recently retired NFL quarterback Drew Brees had joined as a franchisee, opening several locations nationwide.
Franchise costs for Stretch Zone include a franchise fee of $49,500 for each location, a monthly royalty fee of 6% of gross revenue and an advertising fee of 2% of monthly gross revenue, according to its website. Total startup costs can be as low as $107,000, the company said.
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