ST. LOUIS — Sky Zone trampoline parks in the St. Louis region are reaching new heights, in every sense of the word.
Two locations of the Los Angeles-based indoor trampoline park chain, located at 631 Gravois Road in Fenton and at 10850 Lincoln Trail in Fairview Heights, recently expanded to include new attractions like air courts, multi-court sporting arenas with an air-filled floor that allow for tricks and stunts and drop slides that send guests free-falling.
“We’re constantly innovating and putting new attractions in,” said Bron Launsby, a Sky Zone franchisee and the owner of the Fenton and Fairview Heights parks.
Launsby said he typically sees new attractions lift park sales and attendance for about 15-18 months following installation. As a result, that timeframe is also how often he typically updates his parks, whether that be in the form of a new attraction; programs and events, like birthday parties, fundraisers and corporate outings; or general repairs and upkeep, he said.
The most recent round of new attractions and general improvements at his St. Louis parks cost around $600,000 each. So far, Launsby said he is seeing a positive return on the investment.
At the Fenton park specifically, he reports a 50% increase in revenue on a year-over-year basis. A few factors are helping to drive traffic: social media has helped spread the word quickly regarding new attractions, and consumers are still more willing to pay for experiences after many shuttered amid the Covid-19 pandemic.
Launsby’s parks took a significant hit in 2020. The Fenton park was closed for about four months, and the Fairview Heights park closed for nearly a full year.
2021 was a different story, as the business rebounded significantly to 2019 numbers, Launsby said, due to pent up consumer demand.
Since its founding in 2004, Sky Zone has grown to become a leader in the rapidly growing indoor active entertainment industry, with more than 170 locations, as of September 2021, around the world.
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