ST. LOUIS — Saddle up, St. Louis. A new retailer is opening in Plaza Frontenac.
Tecovas on Friday will open its first store in Missouri. The Austin, Texas-based company, which currently has 30 brick-and-mortar locations, is known for its cowboy boots and Western-style apparel.
The 3,000-square-foot store, at 1701 S. Lindbergh Blvd. #253, is located next to Lululemon on the second floor of Plaza Frontenac.
Tecovas uses a “unique” algorithm, consults its e-commerce data and researches retail trends and shoppers in various cities when looking to expand its physical footprint, Chief Retail Officer Kim Heidt said.
“We know we have a lot of fans in St. Louis, and we are so excited to be expanding our footprint in the Midwest,” she said.
