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Celebrating a St. Louis staple with National Gooey Butter Cake Day

Here's where you can grab gooey butter cake in the St. Louis area.
Credit: Russell's

ST. LOUIS — A St. Louis food staple is celebrated on Monday, Aug. 12, and here's the story behind it. 

National Gooey Butter Cake Day was created by the St. Louis-based company Schnucks Markets in 2019 and is recognized by the National Day Archives. 

What is Gooey Butter Cake?

Gooey butter cake is a type of cake, sometimes referred to as coffee cake, that is flat and dense. It is a rich and sweet cake often coated with powdered sugar. 

Classic gooey butter cake is usually topped with powdered sugar but can be customized with chocolate, caramel or fruit. 

Gooey butter can also be made into other bakery items including cookies and pies. 

How did it become a St. Louis staple?

Many out-of-towners wonder how this yummy treat came about and how it became a St. Louis staple. 

According to Schnucks, in 1930, a local German baker added too much butter to his coffee cake batter, stuck it in the oven and sold the gooey result.

The rich treat gained traction in the St. Louis area and is now sold in many bakery shops across town. 

Where can I buy it? 

Many St. Louis bakeries sell the cake in their stores or you can grab it at a local coffee shop. 

Schnucks will celebrate the delicious treat on Monday with gooey butter cake slices, whole cakes, cookies and pies ready to purchase. 

2024 National Gooey Butter Cake Day | Schnucks

Today's forecast: 100% chance of WOW gooey goodness ☀️🍰 We honor the gooey heart of St. Louis ❤️ National Gooey Butter Cake Day ❤️ with a slice (or two) of St. Louis's sweetest tradition. It's 8/12 — go ahead and "ate one too" from cookies to cakes to ice cream and more! 😋

Posted by Schnucks on Monday, August 12, 2024

Here are a few places to check to grab some gooey butter cake: 

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