ST. LOUIS – The Gateway Arch is celebrating a new era with a new logo. This summer, the Arch will reopen with its renovated museum and visitor center.
The relaunch includes a new logo with an updated, contemporary interpretation of the Arch.
“As one of the most unique structures in the world, the Arch can be viewed and appreciated in so many ways,” says Dave Sanders, Senior Director for Marketing and Partnerships for Bi-State Development’s Tourism Innovation division, which oversees the Arch’s tram operations. “With the grand opening of the Museum at the Gateway Arch on July 3, we are excited to introduce another new beginning for the Arch. This logo honors the many unique views the monument provides and ushers in a new era of re-imagined experiences for visitors to the Arch.”
Dovetail, a St. Louis-based brand communication agency drove the relaunch of the Arch.
“The new Gateway Arch brand reflects what visitors told us they love about this iconic landmark in consumer focus groups,” says Scott Leisler, President and Chief Creative Officer at Dovetail. “We learned the Arch inspires awe when visitors approach it from below and take in the views from up top – it’s a powerful experience unlike anything else. The new logo and messaging celebrate the uniqueness of this experience, and the logo’s mid-century modern design honors Arch architect Eero Saarinen. We’re proud to be a part of this new era for the Arch and all it means to our city and region.”
For more information visit www.gatewayarch.com.
